辣眼睛！不打老婆即时到账?一APP广告词引争议..._今日热点_荣耀渭南网

爱渭南的暖洋洋 发表于 2021-11-19 14:25

辣眼睛！不打老婆即时到账?一APP广告词引争议...

<div class="wx_rich_media_content" id="jsWxContainer"><p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; letter-spacing: 0.544px; text-align: center; vertical-align: inherit; line-height: 2em; font-family: -apple-system, system-ui, Arial, sans-serif;'>如今为了吸引消费者，<p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; letter-spacing: 0.544px; text-align: center; vertical-align: inherit; line-height: 2em; font-family: -apple-system, system-ui, Arial, sans-serif;'>各种广告词层出不穷。<p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; letter-spacing: 0.544px; text-align: center; vertical-align: inherit; line-height: 2em; font-family: -apple-system, system-ui, Arial, sans-serif;'>近日一款名为“还呗”的信贷服务APP<p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; letter-spacing: 0.544px; text-align: center; vertical-align: inherit; line-height: 2em; font-family: -apple-system, system-ui, Arial, sans-serif;'>因广告词引发争议——<p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; letter-spacing: 0.544px; text-align: center; vertical-align: inherit; line-height: 2em; font-family: -apple-system, system-ui, Arial, sans-serif;'>“打老婆的人不借，<p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; letter-spacing: 0.544px; text-align: center; vertical-align: inherit; line-height: 2em; font-family: -apple-system, system-ui, Arial, sans-serif;'>不打老婆的即时到账。”<section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'><a target="_blank" href="http://mp.weixin.qq.com/s?__biz=Nzg1MzAxMTgx&mid=2654736653&idx=1&sn=fa954f8c7fb0b534e5d911a21f94312b&chksm=1d39f8df2a4e71c93284d70ff39d7d3212f177d44f15a78a8e3f2f6ba851b4646330a12f291d&scene=21#wechat_redirect" textvalue="你已选中了添加链接的内容" linktype="text" imgurl="" imgdata="null" data-itemshowtype="0" tab="innerlink" data-linktype="1" wah-hotarea="click" hasload="1"><span class="wxart_image" wx-style='display:inline-block;outline: 0px;border-width: 0px;border-style: initial;border-color: initial;vertical-align: inherit;box-sizing: border-box !important;width: 640px !important;visibility: visible !important;margin: 0px;'></a></section><p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 16px; line-height: 2em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; vertical-align: inherit; color: rgb(0, 0, 0);'>这则广告近期在电梯楼宇广告屏、广告栏反复出现，“打老婆”几个字让人看了极度不适，已在社交平台引发热议。有网友质疑：不打老婆是一个加分项吗？这明明是最基本的道德底线。<p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 16px; line-height: 2em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; vertical-align: inherit; color: rgb(0, 0, 0);'>有网友表示，“这广告竟然能过审”“打老婆已经是触碰法律底线了吧？这广告真恶心。”“在电梯里反复循环，这广告完全就是为了博眼球，令人不适。”<p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 16px; line-height: 2em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; vertical-align: inherit; color: rgb(0, 0, 0);'>还有网友指出，有小孩子识字未全，误以为该广告词为“打老婆的人不错”，该网友认为，还呗这种广告语不仅低俗，还对孩子有不良影响，会有孩子错以为“打老婆不错”。<p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 16px; line-height: 2em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; vertical-align: inherit; color: rgb(0, 0, 0);'>还呗APP官方微博下面也遭到网友抵制：“觉得自己很幽默？”“你们广告真垃圾”“有病吗？把打老婆当成噱头？”<section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'></section><p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 16px; line-height: 2em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; vertical-align: inherit; color: rgb(0, 0, 0);'>记者发现，该广告在南京、深圳、东莞等各个城市都有出现，不少网友在社交平台上发出自己所见到的“还呗”App广告画面，质疑广告是如何过审的。<p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 16px; line-height: 2em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; vertical-align: inherit; color: rgb(0, 0, 0);'>目前，有多位网友反映，他们已向上海市市场监管部门进行了投诉举报。11月16日晚，一位自称是“还呗”平台员工的人员表示，“涉该广告语的广告是最近两天才投放的。公司内部也有员工觉得不合理，后期会有正式回应。<section style='margin-right: 8px; margin-left: 8px; outline: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center;'></section><p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 16px; line-height: 2em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; vertical-align: inherit; color: rgb(0, 0, 0);'>公开资料显示，还呗App是一款基于生活消费多场景的信贷服务平台，于2016年2月正式进入市场，主要面向年轻人提供账单分期、信用分期、现金分期、分期商城等多种服务。查阅该App工商信息资料可知，该App所属企业为“上海数科信息科技有限公司”，是由重庆市分众小额贷款公司与上海数禾信息科技有限公司联合运营。重庆市分众小额贷款公司成立于2017年7月，是A股上市公司分众传媒旗下从事互联网贷款业务的持牌机构。<p style='margin-right: 8px; margin-left: 8px; outline: 0px; min-height: 16px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 16px; line-height: 1.75em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; vertical-align: inherit; color: rgb(0, 0, 0);'> <p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 16px; line-height: 2em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; vertical-align: inherit; color: rgb(0, 0, 0);'>辣眼睛的网贷广告合规吗？<p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 16px; line-height: 2em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; vertical-align: inherit; color: rgb(0, 0, 0);'>网贷广告的乱象，是网贷行业乱象的表象。由此，我们还可以进一步追问，该款APP的运营者，有没有获得相关的金融资质？能否向公众提供贷款服务？是不是合法合规经营？有关部门也需赶紧调查一番。<p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 16px; line-height: 2em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; vertical-align: inherit; color: rgb(0, 0, 0);'>该公司说，应该会有一个正式的官方回应。但这件事，不能等。现在全国各地网友都反映，这则广告出现在小区的电梯间，已经引起了公愤。有关部门应该立即责令该广告下架，不要去污染公共空间、伤害公众情感了。然后深入调查发布流程，该担责的部门和公司，一个都不能少。<p style='margin-top: 10px; margin-right: 8px; margin-left: 8px; outline: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 16px; line-height: 2em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; vertical-align: inherit; color: rgb(0, 0, 0);'>因为，网贷营销是没有底线的，如果不对他们的恶俗营销露头就打，结果只会越来越恶俗，社会也只会深受其害。（来源：新闻晨报综合封面新闻、南方都市报、极目新闻）<img src="http://www.yewn.cn/data/attachment/forum/202111/19/092704qjz4xiadqxlyqeg4.jpg"><section class="channels_iframe_wrp"><mpvideosnap class="js_uneditable custom_select_card channels_iframe" data-pluginname="videosnap" data-id="export/UzFfAgtgekIEAQAAAAAAE2IEFHg3LQAAAAstQy6ubaLX4KHWvLEZgBPE8IMUeB4INKn9zNPgMIs6_7I39kgA0rpKJ1pDmfuv" data-url="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=oibeqyX228riaCwo9STVsGLPj9UYCicgttvxG29zfZ0NkZURaYh6MTmFUVbgzAAWWZ8Qr0torTGJXRz0sq70icrDHnYleFGXnv92OMZ600uPGKicxM6upXz2GiayzDH5vlAXBX&adaptivelytrans=0&bizid=1023&dotrans=0&hy=SH&idx=1&m=6296503e2502635655a130040e0d0ab3&token=AxricY7RBHdUYPfWgkkD1qHaT2VibGdO5jn7Gibk8ibjdp7RJHQfJfacdicRQe770l2BbYxkrgJVQh6E" data-headimgurl="http://wx.qlogo.cn/finderhead/zsUXYY6y4cI9c0ueNiciaKELe694M6vFSDUFrwkYZqEzUAC2s8kQOXng/0" data-username="v2_060000231003b20faec8c4e4801ec3dcc90ce531b0771c84fb16ccc0795b78050558a3e0b260@finder" data-nickname="荣耀渭南网" data-desc="渭南集市上暖心一幕" data-nonceid="13020378079759224995" data-type="video"></mpvideosnap></section></div>

☆邻家姐姐☆ 发表于 2021-11-19 15:02

有些商家就为了博人眼球。

~Angel~ 发表于 2021-11-19 16:47

感觉挺好的呀

繁华一朵 发表于 2021-11-19 17:59

商量费脑子了

果冻麻 发表于 2021-11-19 20:13

商家用脑子了。

李勇红 发表于 2021-11-19 20:50

商量费脑子了

好又多 发表于 2021-11-19 20:57

商家用脑子了。

橘子味的糖 发表于 2021-11-19 21:28

商家也不容易，好不容易想好一个广告词，结果辣眼睛

wanwei 发表于 2021-11-19 21:36

太费脑子了！！！

哥只是来转转 发表于 2021-11-20 07:21

这app就一垃圾广告软件

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辣眼睛！不打老婆即时到账?一APP广告词引争议...