索赔2.1亿元!李小龙女儿诉真功夫快餐一案开庭!LOGO已经“悄咪咪”改了!
<div class="wx_rich_media_content" id="jsWxContainer"><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='font-size: 16px;'>看到下图,你脑海中冒出的第一个词是?</span><br></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify;'><br></p><p style='text-align: center;margin-bottom: 0em;'><span class="wxart_image" wx-style='display:inline-block;'></span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify;'><br></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='font-size: 16px;'>这是知名餐饮品牌<strong>真功夫</strong>的LOGO图<br></span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='font-size: 16px;'>但在李小龙女儿李香凝和粉丝心中</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='font-size: 16px;'>这个标志性的动作,显然就是<strong>李小龙</strong></span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><br></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='font-size: 16px;'>8月25日上午</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='font-size: 16px;'>李小龙女儿李香凝诉真功夫一案</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='font-size: 16px;'>在上海市第二中级人民法院开庭审理</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='font-size: 16px;'>李香凝认为</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='font-size: 16px;'>“真功夫”擅自使用李小龙肖像</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='font-size: 16px;'>侵犯了李小龙肖像的人格尊严与财产利益</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='font-size: 16px;'>属于侵害民事权益的行为</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='font-size: 16px;'>应立即停止使用李小龙的肖像</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='font-size: 16px;'>并赔偿损失</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='font-size: 16px;'>截至发稿,案件未做出判决</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><br></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='background-color: rgb(0, 122, 170); color: rgb(255, 255, 255);'><strong><span style='font-size: 16px;'>真功夫被索赔2.1亿</span></strong></span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><br></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><span style='font-size: 16px;'>值得注意的是,早在2019年12月,就有媒体称,美国公司Bruce Lee Enterprises,LLC(李小龙有限责任公司)已将真功夫诉至上海二中院,称其使用酷似李小龙形象的图标长达15年,欲向其</span><span style='font-size: 16px; color: rgb(217, 33, 66);'><strong>索赔2亿元以及维权合理开支8.8万元,同时要求真功夫立即停止使用李小龙形象、在媒体版面上连续90日澄清其与李小龙无关。</strong></span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><br></p><section style='color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><span style='font-size: 16px;'>针对被诉侵权一事,2019年12月26日,真功夫通过其官方微博作出了回应,称</span><span style='font-size: 16px; color: rgb(217, 33, 66);'><strong>真功夫系列商标是由公司申请、国家商标局严格审查后授权的</strong></span><span style='font-size: 16px;'>,公司已经使用了15年。公司商标是否侵权多年前也曾有过争议,但一直没有被判定侵权或者撤销的行政或司法结论。</span></section><section style='color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><br></section><section style='color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><span style='font-size: 16px;'>彼时,真功夫表示,此事已被法院立案,尚未开庭审理,公司正积极研究案情,准备应诉。</span></section><section style='color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><br></section><p style='margin-bottom: 0em; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;margin: 0px;padding: 0px;max-width: 100%;height: auto !important;vertical-align: bottom;'></span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><br></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><span style='font-size: 16px;'>资料显示,真功夫是国内知名中式快餐品牌,创立于1990年。根据公开报道,2004年之前,真功夫并不叫“真功夫”,而是名为“168蒸品快餐店”;2004年,真功夫启用了酷似李小龙的“功夫龙”形象,同时配合“真功夫”三个字,组合成了其新商标。</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><br></p><p style='text-align: center;margin-bottom: 0em;'><span class="wxart_image" wx-style='display:inline-block;'></span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><br></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><span style='font-size: 16px;'>企查查APP显示,广州市真功夫餐</span><span style='font-size: 16px;'>饮管理有限公司拥有300余项商标信息,其中多项为功夫造型的图形商标,注册申请时间最早可追溯至2004年,商标国际分类包括:广告销售、餐饮住宿、日用器具、方便食品等。</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><br></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='background-color: rgb(0, 122, 170); color: rgb(255, 255, 255);'><strong><span style='font-size: 16px;'>网友:才知道这俩没关系</span></strong></span></p><section style='color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><br></section><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><span style='font-size: 16px;'>该事件也引发了网友热议,并一度</span><span style='font-size: 16px;'>冲上了微博热搜第一。</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><br></p><p style='margin-bottom: 0em; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;margin: 0px;padding: 4px;max-width: 100%;height: 357.078px;vertical-align: bottom;max-inline-size: 100%;color: rgb(0, 0, 0);font-family: 微软雅黑, "Microsoft YaHei", sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;caret-color: rgb(255, 0, 0);text-decoration-style: initial;text-decoration-color: initial;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);background-color: rgb(255, 255, 255);border-radius: 0px;width: 450px;box-sizing: border-box !important;overflow-wrap: break-word !important;outline: none 0px !important;'></span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><br></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><span style='font-size: 16px;'>不少网友表示,“第一眼看到就觉得是李小龙”“一直以为授权了”“支持维权”。</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><br></p><p style='text-align: center; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><span style='font-size: 16px;'><span class="wxart_image" wx-style='display:inline-block;margin: 0px;padding: 4px;max-width: 100%;height: 663.109px;vertical-align: bottom;max-inline-size: 100%;color: rgb(0, 0, 0);font-family: 微软雅黑, "Microsoft YaHei", sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;caret-color: rgb(255, 0, 0);text-decoration-style: initial;text-decoration-color: initial;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);background-color: rgb(255, 255, 255);border-radius: 0px;width: 444px;box-sizing: border-box !important;overflow-wrap: break-word !important;outline: none 0px !important;'></span></span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><br></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><span style='font-size: 16px;'>事实上,真功夫这个深入人心的商标形象出自知名策划人叶茂中之手。(“今年过年不收礼,收礼只收脑白金”“地球人都知道”“一年逛两次海澜之家”……这些耳熟能详的广告语正是出自叶茂中之手。)</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><br></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><span style='font-size: 16px;'>根据叶茂中在其作品《广告人手记》中所说,在给“真功夫”做品牌策划时,为了能够充分体现“中国功夫文化”,因此</span><span style='font-size: 16px; color: rgb(217, 33, 66);'><strong>创立了一个武艺高强、体格健美、正气凛然的功夫高手形象——功夫龙</strong></span><span style='font-size: 16px;'>,“他的眼神充满力量,他的动作充满张力。”</span><span style='font-size: 16px;'>另外,叶茂中还称,“功夫龙在全球华人心中,他是民族精神的象征,是中国的功夫皇帝”。</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><br></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><span style='font-size: 16px;'>而谈起功夫皇帝,不少人的第一反应就是李小龙,加上“功夫龙”类似的动作,同样的黄色上衣,“功夫龙”长期被认为照搬了李小龙的形象,甚至还有人认为餐饮店本身就是李小龙家族开的。</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><br></p><p style='margin-bottom: 0em; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;margin: 0px;padding: 0px;max-width: 100%;height: auto !important;vertical-align: bottom;'></span></p><p style='margin-top: 8px; margin-bottom: 8px; padding-bottom: 26px; clear: both; min-height: 1em; word-break: break-word; color: rgb(0, 0, 0); font-family: PingFangSC-Regular, 微软雅黑, STXihei, Verdana, Calibri, Helvetica, Arial, sans-serif; font-size: 16px; text-indent: 32px; text-align: center; line-height: 1.5em;'><span style='color: rgb(136, 136, 136); font-size: 14px;'>李小龙在电影《死亡的游戏</span><span style='color: rgb(136, 136, 136); font-size: 14px;'>》中身穿黄色连体服,是其经典形象</span></p><p style='margin-top: 8px; margin-bottom: 8px; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; line-height: 1.5em;'><span style='font-size: 16px;'>有营销专家表示,从商业上来说,真功夫快餐获得了巨大的成功,离不开“功夫龙”这个超级IP。对真功夫来说,</span><span style='font-size: 16px;'>这个商标形象,已经沉淀为真功夫的核心品牌资产。</span><span style='font-size: 16px;'>如果放弃了,过去的广告投资就等于归零,消费者就找不到真功夫,真功夫这个品牌就坍塌了。</span></p><p style='margin-top: 8px; margin-bottom: 8px; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; line-height: 1.5em;'><br></p><p style='margin-bottom: 0em; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;margin: 0px;padding: 0px;max-width: 100%;vertical-align: bottom;height: 321px;width: 550px;'></span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><br></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><span style='font-size: 16px;'>不过记者发现,真功夫餐饮官方微信公众号、官方微博使用的LOGO形象图标已经进行了更改,不再是之前酷似李小龙的形象,脸更抽象了,动作也有一些变化。</span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><br></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify;'></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify;'><span class="wxart_image" wx-style='display:inline-block;margin: 0px;padding: 4px;max-width: 100%;height: 294.013px;vertical-align: bottom;max-inline-size: 100%;color: rgb(70, 139, 252);font-family: 微软雅黑, "Microsoft YaHei", sans-serif;font-size: 16px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 1.5px;orphans: 2;text-align: center;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;caret-color: rgb(255, 0, 0);text-decoration-style: initial;text-decoration-color: initial;border-width: 1px;border-style: solid;border-color: rgb(151, 152, 153);background-color: rgb(255, 255, 255);border-radius: 0px;width: 470px;box-sizing: border-box !important;overflow-wrap: break-word !important;outline: none 0px !important;'></span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify;'><br></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><span style='color: rgb(0, 0, 0);'><strong><span style='font-size: 16px;'>这次,你还觉得这是李小龙吗?</span></strong></span><br></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><span style='font-size: 16px;'><br></span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px;'><span style='font-size: 16px;'><br></span></p><p style='clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;'><br></p><p style='text-align: right; clear: both; min-height: 1em; outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important;'><font face="微软雅黑" style='' size="1" color="#808080"><span style='outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(0, 0, 0); text-align: start; box-sizing: border-box !important;'>(来源:上海新闻广播</span><span style='outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(0, 0, 0); text-align: start; box-sizing: border-box !important;'>、 中新经纬、光明网等)</span></font></p><p style='text-align: center; clear: both; min-height: 1em; outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important;'><img src="https://www.yewn.cn/data/attachment/forum/202208/24/192015mdsn8qwhpes7uqnn.jpg"></p></div> 一直以为是拿到授权的,没想到啊!一定要让他们赔偿,不然以后这种案例还是会很多的 一定要维护自己的权益,现在侵权的太多了! 还是要通过法律手段维护自己的权益!尤其是肖像权这种,大家都觉得没什么事 大公司更要注意保证不要侵权 维护自己父亲的肖像权以及形象! 大公司更要注意保证不要侵权 侵权必究{:qqemoji14:}{:qqemoji14:}{:qqemoji14:} 知识产权保护 可以合作共赢!
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