爱渭南的暖洋洋
发表于 2022-9-23 17:08
女主播真人与海报“判若两人”，投资者直呼受骗，公司回应
<div class="wx_rich_media_content" id="jsWxContainer"><p style='line-height: 1.75em;'><span style='color: rgb(89, 88, 88); font-size: 16px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'>9月21日晚间，两张“格林基金直播对比图”在朋友圈广为流传，图片显示，直播宣传图中的两位女主播，与直播现场的两位女主播，容貌差异巨大。有投资者喊“受到了欺骗”，更有网友调侃：</span><strong style='color: rgb(89, 88, 88); font-size: 16px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'>一个是买之前的基金，一个是买之后的基金</span></strong><span style='color: rgb(89, 88, 88); font-size: 16px; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'>。</span></p><section style='margin-bottom: 24px;'><section powered-by="xiumi.us"><section><section powered-by="xiumi.us"><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important;'><br></p><p style='text-align: center; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;display: initial;box-sizing: border-box !important;overflow-wrap: break-word !important;width: 598px !important;visibility: visible !important;'></span></p><p style='text-align: center; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; visibility: visible; letter-spacing: normal; color: rgb(178, 178, 178); box-sizing: border-box !important;'>直播宣传海报与直播现场图片对比（上游新闻）</span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; box-sizing: border-box !important;'><span style='font-size: 16px;color: rgb(89, 88, 88);letter-spacing: normal;'><span style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'>据消息，9月22日，格林基金回应记者表示，</span><strong style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'>主播容貌和海报有出入是因为怀孕导致。</span></strong></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; visibility: visible; font-size: 16px; color: rgb(89, 88, 88); letter-spacing: normal; box-sizing: border-box !important;'>“颜值当道、流量为王”的时代，即使在“以才华取胜”的金融行业，在宣传推广中频打“颜值牌”也已不鲜见。但这也不禁让人担心，如果过分强调“吸睛”而导致行业过度娱乐化，是否得当？有业内人士认为，金融展业是否适合这种形式，确实值得思考。</span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; visibility: visible; font-size: 16px; color: rgb(89, 88, 88); letter-spacing: normal; box-sizing: border-box !important;'>目前，监管层面已率先在直播领域划定明确红线，在证监会此前下发的《机构监管通报》中，重点提及“不得低俗、夸大、奇装异服、博人眼球”。</span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; line-height: 1.75em; box-sizing: border-box !important;'><span style='font-size: 16px;letter-spacing: normal;color: rgb(123, 12, 0);'><strong style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'>女主播真人与海报“判若两人”<br style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'></span></strong></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 1.75em; box-sizing: border-box !important;'><span style='font-size: 16px;letter-spacing: normal;color: rgb(123, 12, 0);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>基金公司回应：员工处于孕期</span></strong></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='font-size: 16px;color: rgb(89, 88, 88);letter-spacing: normal;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>据消息，针对“直播海报与真人差距大”一事，22日，格林基金一位客服工作人员向记者承认，上述直播是在2022年7月22日播出，并解释称：“直播是我们和投资者沟通的主要途径，公司非常重视直播的内容和质量，派出的都是有丰富工作经验的员工担任主播。</span><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>当时一位员工处于孕期，导致外在和海报上的形象有一定的差距。”</span></strong></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='font-size: 16px;color: rgb(89, 88, 88);letter-spacing: normal;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>这位客服人员进一步表示：</span><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>“直播的形象和海报本身就会有一定差别，加上了一些美化的处理，才出现了这样的情况。”</span></strong></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='font-size: 16px;color: rgb(89, 88, 88);letter-spacing: normal;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>就网友提出</span><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>“连女主播都骗人，再也不买这家公司基金了”</span></strong><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>的质疑，客服工作人员表示：“这个确实有特殊情况在里面，希望给我们同事更多的理解和包容，我们也对当天直播的主播进行了情绪疏导和安抚。出于对孕期员工的照顾，我们对她的工作作出了调整，希望给予我们更多理解。”</span></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; color: rgb(89, 88, 88); letter-spacing: normal; box-sizing: border-box !important;'>2022年6月，国家广播电视总局、文化和旅游部共同制定了《网络主播行为〈规范〉》（下称“新规”）。新规称，对于需要较高专业水平的直播内容（如医疗卫生、财经金融、法律、教育），主播应取得相应执业资质。</span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; color: rgb(89, 88, 88); letter-spacing: normal; box-sizing: border-box !important;'>格林基金的女主播是否有相关资质？上述客服人员表示，早已开始执行：“基金行业对于员工的要求就是要有基金从业资格证，这两位员工（主播）不从事投资研究岗位，公司对非投资研究员工的条件，就只要求有基金从业资格，这也是符合相应法律法规要求的。”</span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; color: rgb(89, 88, 88); letter-spacing: normal; box-sizing: border-box !important;'>启信宝资料显示，格林基金管理有限公司成立于2016年，主营业务为基金募集、基金销售、资产管理、特定客户资产管理和中国证监会许可的其他业务。公司注册资本2亿元，实缴资本1亿元，是河南省安融房地产开发有限公司的全资子公司。</span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></p><p style='text-align: center; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;display: initial;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 598px !important;'></span></p><p style='text-align: center; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;display: initial;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 598px !important;'></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; color: rgb(89, 88, 88); letter-spacing: normal; box-sizing: border-box !important;'>据了解，格林基金最新资产管理规模为185.89亿元，在所有公募机构中排名第109位；旗下共有38只基金，其中债券型和混合型基金各18只，另有2只货币型基金。</span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 1.75em; box-sizing: border-box !important;'><span style='font-size: 16px;letter-spacing: normal;color: rgb(123, 12, 0);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>此前多家机构晒“颜值”引争议</span></strong></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; color: rgb(89, 88, 88); letter-spacing: normal; box-sizing: border-box !important;'>近年来，金融行业屡出奇招，让人不禁感叹，这个行业为了业绩，还要有多拼？</span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; color: rgb(89, 88, 88); letter-spacing: normal; box-sizing: border-box !important;'>据此前报道，去年12月24日，东兴证券股份有限公司（601198.SH）一组美女组合海报走红网络，引发热议。</span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; color: rgb(89, 88, 88); letter-spacing: normal; box-sizing: border-box !important;'>记者注意到，照片中5位青春靓丽、颜值爆表的女生并非“女团”成员，她们均来自东兴证券债券承销团队。这组照片共有两套主题造型，除职业装外，另一套则一改证券公司以往形象，5位女生动作生动，照片风格颇具节日气氛。而后者也成为了争议的焦点所在。</span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></p><p style='text-align: center; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box;border-width: 1px;border-style: solid;border-color: rgb(0, 0, 0);display: initial;overflow-wrap: break-word !important;visibility: visible !important;width: 598px !important;'></span></p><p style='text-align: center; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;box-sizing: border-box;border-width: 1px;border-style: solid;border-color: rgb(0, 0, 0);display: initial;overflow-wrap: break-word !important;width: 598px !important;visibility: visible !important;'></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; letter-spacing: normal; color: rgb(178, 178, 178); box-sizing: border-box !important;'>图片来源：东兴证券海报（每经网）</span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; color: rgb(89, 88, 88); letter-spacing: normal; box-sizing: border-box !important;'>针对该组海报，当时东兴证券发布声明称：系债券业务总部个别人员自费拍摄、擅贴公司Logo。对于相关人员该种不当情形，公司已要求其规范个人行为，并采取责任追究措施。</span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; color: rgb(89, 88, 88); letter-spacing: normal; box-sizing: border-box !important;'>还有海通研究所债券分析师姜珮珊也曾带领她的团队亮颜值，她在2021年2月10日的《三十而已，感恩，再出发》的公号文章中提到，“与别的固收团队不同的是，我们团队目前成员全部是女性（当然后续我们团队将继续发展壮大也将有男生加入），其中有80后也有90后、甚至是95后。女性占比高也得益于公司不以性别论英雄的文化：海通女分析师占比高于平均水平，2019年报名参评新财富的分析师男女比例为7:3，而海通男女比例为6:4。”</span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></p><p style='text-align: center; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;display: initial;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 598px !important;'></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; color: rgb(89, 88, 88); letter-spacing: normal; box-sizing: border-box !important;'>姜珮珊谈道，女性更看重长期的力量，女性从事卖方研究工作的优势在于擅长倾听表达，细致而有韧性。</span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 1.75em; box-sizing: border-box !important;'><span style='font-size: 16px;letter-spacing: normal;color: rgb(123, 12, 0);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>业内：知识传播为主</span></strong></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 1.75em; box-sizing: border-box !important;'><span style='font-size: 16px;letter-spacing: normal;color: rgb(123, 12, 0);'><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>将是整个基金直播的方向</span></strong></span></p><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><br></section><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; color: rgb(89, 88, 88); letter-spacing: normal; box-sizing: border-box !important;'>据证券时报，2020年，基金业营销模式迎来新的变革，支付宝平台自当年5月开放理财直播，此后越来越多的基金公司纷纷加入“直播营销大军”，抢占电商流量风口。基金公司从高管到知名基金经理轮流上阵直播，一时吸睛无数，叠加大额红包的发放、多元化直播形式的尝试，让基金公司收获了不少私域领域的粉丝。</span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; font-size: 16px; color: rgb(89, 88, 88); letter-spacing: normal; box-sizing: border-box !important;'>两年多时间过去，直播目前已成为基金公司一种常态化的营销模式，多数公司都已形成较为成熟的流程体系。仅以蚂蚁财富号为例，据道乐研究院统计，截至2022年一季度末，共112家基金公司入驻蚂蚁财富号，两家机构的蚂蚁财富号粉丝数超过1000万，分别是博时基金、天弘基金，而粉丝数量前十名的基金公司均有超过600万的粉丝量。</span></p><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></section><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='font-size: 16px;color: rgb(89, 88, 88);letter-spacing: normal;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>有业内人士对记者分析，许多基金公司对于直播的定位正在发生改变，“基金直播的确经历了一段时间的野蛮生长，此前业务边界一度不清，当时大家普遍将直播定位为营销的一个新抓手。但事实上，直播的实际转化率是很难去衡量的，而且随着时间推移，</span><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>尤其是去年5月中基协针对基金直播娱乐化、红包发放不规范、合规内控、投资者适当性管理等长期存在的问题给出规范和实操建议</span></strong><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>后，大家的观点都在转变，现在基金公司做直播更多的考量是做品牌、做宣传、做投教，基金公司通过直播的方式可以更好触达投资者，从而能更好地理解投资者需求，做好投资者陪伴。”</span></span></p><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></section><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='font-size: 16px;color: rgb(89, 88, 88);letter-spacing: normal;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>此外，今年监管层还对机构直播人员的执业资质做出了严格规范。6月22日，国家广播电视总局、文化和旅游部联合发布了《网络主播行为规范》。新规第十三条称，</span><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>网络主播应当自觉加强学习，掌握从事主播工作所必需的知识和技能。对于需要较高专业水平（如医疗卫生、财经金融、法律、教育）的直播内容，主播应取得相应执业资质，并向直播平台进行执业资质报备，直播平台应对主播进行资质审核及备案。</span></strong></span></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><br></p><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; box-sizing: border-box !important;'><span style='font-size: 16px;color: rgb(89, 88, 88);letter-spacing: normal;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>上述业内人士认为，</span><strong style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; box-sizing: border-box !important;'>以知识传播为主的专业化道路，将是整个基金直播的方向。</span></strong></span><span style='font-size: 16px;letter-spacing: 0.544px;text-align: unset;'></span></p><section powered-by="xiumi.us" style='margin-bottom: 24px; outline: 0px; max-width: 100%; box-sizing: border-box; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: unset;'><section style='margin-bottom: 24px;'><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section style=''><section powered-by="xiumi.us" style=''><section style=''><section powered-by="xiumi.us" style=''><section style=''><section powered-by="xiumi.us" style=''><section style=''><section powered-by="xiumi.us" style=''><section style=''><h2 placeholder="请输入标题" style=''><hr style='color: rgb(34, 34, 34); font-size: 16px; border-style: solid; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-color: rgba(0, 0, 0, 0.1); transform-origin: 0px 0px; transform: scale(1, 0.5);'><section style='text-align: right; line-height: normal;'><span style='font-weight: normal;'><font size="1" style='' color="#c0c0c0">（来源：每日经济新闻）</font></span></section><section style='text-align: center; line-height: normal;'><img src="https://www.yewn.cn/data/attachment/forum/202209/22/084835xq7lsih4uizb7k49.png"></section></h2></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></div>
榆棪
发表于 2022-9-23 18:21
不要相信这些投资，她会把你的理财慢慢理没了
因病致贫的农民
发表于 2022-9-23 19:18
开公司的都不是救世主
笑春风
发表于 2022-9-23 19:26
不要相信这些个
好又多
发表于 2022-9-23 19:40
开公司的都是考虑利润
adu_1021
发表于 2022-9-23 20:14
这二年主播骗子太多
∵了无痕
发表于 2022-9-23 20:33
这也太离谱！
谷雨由8
发表于 2022-9-23 20:35
开公司的都是考虑利润
李勇红
发表于 2022-9-23 20:43
你想挣高利息，他们想挣你的本金。
花瓣残
发表于 2022-9-23 20:46
肤白貌美大长腿，突然变成一群