栏目聚焦 › 今日热点 › 速看！陕西多部门联合整治医疗美容广告乱象！

皮皮虾我们走 发表于 2022-6-1 14:17

速看！陕西多部门联合整治医疗美容广告乱象！

<div class="wx_rich_media_content" id="jsWxContainer"><section style='text-align: center; line-height: 1.5em; margin-bottom: 0em;'><img src="http://www.yewn.cn/data/attachment/forum/202111/03/114402c3nl33jnenfdv33s.jpg"></section><section style='line-height: 1.5em; margin-bottom: 0em;'><br></section><section data-id="12476" data-type="lspecial02" data-tools="小蚂蚁编辑器" powered-by="xmyeditor.com" data-md5="47a64" style='outline: 0px; max-width: 100%; box-sizing: border-box; visibility: visible; margin-bottom: 0em;'><section powered-by="xmyeditor.com" data-md5="47a64" style='margin-bottom: -10px; outline: 0px; max-width: 100%; box-sizing: border-box; display: -webkit-box; -webkit-box-pack: center; -webkit-box-align: end; visibility: visible;'><section powered-by="xmyeditor.com" data-md5="47a64" style='outline: 0px; max-width: 100%; box-sizing: border-box; width: 80px; visibility: visible; margin-bottom: 0em;'><br></section><section powered-by="xmyeditor.com" data-md5="47a64" style='outline: 0px; max-width: 100%; box-sizing: border-box; width: 80px; visibility: visible; margin-bottom: 0em;'><br></section><section powered-by="xmyeditor.com" data-md5="47a64" style='outline: 0px; max-width: 100%; box-sizing: border-box; width: 80px; visibility: visible; margin-bottom: 0em;'><br></section><section powered-by="xmyeditor.com" data-md5="47a64" style='outline: 0px; max-width: 100%; box-sizing: border-box; width: 80px; visibility: visible; margin-bottom: 0em;'><br></section><section powered-by="xmyeditor.com" data-md5="47a64" style='outline: 0px; max-width: 100%; box-sizing: border-box; width: 80px; visibility: visible; margin-bottom: 0em;'><br></section><section powered-by="xmyeditor.com" data-md5="47a64" style='outline: 0px; max-width: 100%; box-sizing: border-box; width: 80px; visibility: visible; margin-bottom: 0em;'><br></section><section powered-by="xmyeditor.com" data-md5="47a64" style='outline: 0px; max-width: 100%; box-sizing: border-box; width: 80px; visibility: visible; margin-bottom: 0em;'><br></section></section><section powered-by="xmyeditor.com" data-md5="47a64" style='margin-top: -3px; outline: 0px; max-width: 100%; box-sizing: border-box; border-right: 2px solid rgb(80, 80, 80); border-bottom: 2px solid rgb(80, 80, 80); border-left: 2px solid rgb(80, 80, 80); border-top: none; border-radius: 8px; visibility: visible; margin-bottom: 0em;'><section powered-by="xmyeditor.com" data-md5="47a64" style='padding: 10px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 2px; line-height: 25px; visibility: visible; margin-bottom: 0em;'><p data-md5="47a64" style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3"><span style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; color: rgb(0, 0, 0); box-sizing: border-box !important;'>近日，陕西省整治虚假违法广告联席会议联络办公室印发</span><span style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'><span style='outline: 0px;max-width: 100%;visibility: visible;margin-bottom: 0em;'><strong style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'>《医疗美容广告专项整治“清风行动”工作方案》</strong></span>，从今年5月至12月，在全省集中开展“清风行动”，<span style='outline: 0px;max-width: 100%;visibility: visible;margin-bottom: 0em;'><strong style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'>依法依规专项整治医疗美容广告乱象。</strong></span></span></font></p><p data-md5="47a64" style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3"><br style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'></font></p><p style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3"><span style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'>《方案》明确，“清风行动”由<span style='outline: 0px; max-width: 100%; color: rgb(217, 33, 66); visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'><strong style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'>陕西省市场监管局牵头，联合陕西省委网信办，省卫生健康委、公安厅、通信管理局、广播电视局、中医药管理局、药品监管局等按职责共同组织开展。</strong></span>通过开展多部门联合专项整治，严肃查处涉及导向、政治敏感性问题以及违背社会公序良俗等违法违规医疗美容广告行为，清理整治虚假违法医疗美容类广告、信息以及不正当竞争行为，督导规范医疗美容广告发布。</span><span style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'></span></font></p></section></section></section><p style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3"><br style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'></font></p><section style='outline: 0px; max-width: 100%; box-sizing: border-box; visibility: visible; margin-bottom: 0em;'><p style='text-align: center;margin-bottom: 0em;'><span class="wxart_image" wx-style='display:inline-block;'><font face="微软雅黑" size="3"></font></span></p><p style='text-align: center;margin-bottom: 0em;'><font face="微软雅黑" size="3"><br></font></p><section data-id="115611" data-type="lspecial04" powered-by="xmyeditor.com" data-md5="cd6a4" style='outline: 0px; max-width: 100%; box-sizing: border-box; visibility: visible; margin-bottom: 0em;'><section powered-by="xmyeditor.com" data-md5="cd6a4" style='margin-right: 10px; margin-left: 10px; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; visibility: visible; margin-bottom: 0em;'><section powered-by="xmyeditor.com" data-md5="cd6a4" style='outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; visibility: visible; margin-bottom: 0em;'><section powered-by="xmyeditor.com" data-md5="cd6a4" style='outline: 0px; max-width: 100%; box-sizing: border-box; display: flex; align-items: center; justify-content: center; visibility: visible; margin-bottom: 0em;'><font face="微软雅黑" size="3"><section powered-by="xmyeditor.com" data-md5="cd6a4" style='outline: 0px; max-width: 100%; box-sizing: border-box; width: 6px; height: 30px; background-color: rgb(255, 207, 129); visibility: visible; margin-bottom: 0em;'><br style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'></section><section powered-by="xmyeditor.com" data-md5="cd6a4" style='margin-left: 3px; padding: 2px 60px 2px 14px; outline: 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(255, 117, 103); border-radius: 0px 20px 20px 0px; visibility: visible; margin-bottom: 0em;'><section powered-by="xmyeditor.com" data-md5="cd6a4" style='outline: 0px; max-width: 100%; box-sizing: border-box; display: flex; align-items: center; justify-content: center; visibility: visible; margin-bottom: 0em;'><section powered-by="xmyeditor.com" data-md5="cd6a4" style='outline: 0px; max-width: 100%; box-sizing: border-box; width: 10px; line-height: 2px; visibility: visible; margin-bottom: 0em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;vertical-align: middle;width: 10px;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;margin-bottom: 0em;'></span></section><section powered-by="xmyeditor.com" data-md5="cd6a4" style='margin-left: 6px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(255, 255, 255); letter-spacing: 1px; line-height: 24px; text-align: justify; visibility: visible; margin-bottom: 0em;'><p data-md5="cd6a4" style='outline: 0px; max-width: 100%; font-weight: bold; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'>重点整治以下10个方面</span></p></section></section></section></font></section></section></section></section><p style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3"><br style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'></font></p><section data-id="56310" data-type="lspecial02" data-tools="小蚂蚁编辑器" powered-by="xmyeditor.com" data-md5="ca1bb" style='outline: 0px; max-width: 100%; box-sizing: border-box; visibility: visible; margin-bottom: 0em;'><section data-md5="ca1bb" data-wxsrc="https://mmbiz.qpic.cn/mmbiz_png/ibU7ShRNjb4HlxjSyH45I6lNH8CqceibIfuVCuQ5aKYtJOrnc8QV4Yaw4Ejt8M38fgz4ibBo2W0yiaIBKZjcUeRIjA/0?wx_fmt=png" powered-by="xmyeditor.com" style='outline: 0px;max-width: 100%;box-sizing: border-box;border-style: solid;border-width: 25px 0px;https://mmbiz.qpic.cn/mmbiz_png/ibU7ShRNjb4HlxjSyH45I6lNH8CqceibIfuVCuQ5aKYtJOrnc8QV4Yaw4Ejt8M38fgz4ibBo2W0yiaIBKZjcUeRIjA/640?wx_fmt=png") 37 0 fill;visibility: visible;overflow-wrap: break-word !important;margin-bottom: 0em;'><section powered-by="xmyeditor.com" data-md5="ca1bb" style='padding: 20px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; visibility: visible; margin-bottom: 0em;'><section powered-by="xmyeditor.com" data-md5="ca1bb" style='outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(255, 176, 176); letter-spacing: 1px; line-height: 28px; text-align: center; visibility: visible; margin-bottom: 0em;'><p data-md5="ca1bb" style='outline: 0px; max-width: 100%; text-align: left; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; color: rgb(0, 0, 0); visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3">1.制造“容貌焦虑”，将容貌不佳与“低能”“懒惰”“贫穷”等负面评价因素做不当关联或者将容貌出众与“高素质”“勤奋”“成功”等积极评价因素做不当关联等违背社会良好风尚的违法广告发布行为。</font></span></p><p data-md5="ca1bb" style='outline: 0px; max-width: 100%; text-align: left; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3"><br style='outline: 0px; max-width: 100%; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'></font></p><p style='outline: 0px; max-width: 100%; text-align: left; visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; color: rgb(0, 0, 0); visibility: visible; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3">2.未经卫生健康行政部门审批、备案的诊疗科目和服务项目，以及不按《医疗广告审查证明》审批内容，虚假、夸大宣传，误导消费者的违法广告发布行为。</font></span></p><p style='outline: 0px; max-width: 100%; text-align: left; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3"><br style='outline: 0px; max-width: 100%; margin-bottom: 0em; box-sizing: border-box !important;'></font></p><p style='outline: 0px; max-width: 100%; text-align: left; margin-bottom: 0em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; color: rgb(0, 0, 0); margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3">3.利用所谓“推荐官”“体验官”等广告代言人的名义或形象，或者使用其推荐语对医疗美容进行宣传的违法广告行为。</font></span></p><p style='outline: 0px; max-width: 100%; text-align: left; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3"><br style='outline: 0px; max-width: 100%; margin-bottom: 0em; box-sizing: border-box !important;'></font></p><p style='outline: 0px; max-width: 100%; text-align: left; margin-bottom: 0em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; color: rgb(0, 0, 0); margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3">4.为医疗美容诊疗效果、功效以及相关商品和服务的安全性、功效做断言或保证性承诺的违法广告行为。</font></span></p><p style='outline: 0px; max-width: 100%; text-align: left; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3"><br style='outline: 0px; max-width: 100%; margin-bottom: 0em; box-sizing: border-box !important;'></font></p><p style='outline: 0px; max-width: 100%; text-align: left; margin-bottom: 0em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; color: rgb(0, 0, 0); margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3">5.使用行业协会、医学权威机构等社会社团或组织及其人员的名义、形象，以及利用患者名义或者形象进行诊疗前后效果对比或者作证明的违法广告发布行为。</font></span></p><p style='outline: 0px; max-width: 100%; text-align: left; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3"><br style='outline: 0px; max-width: 100%; margin-bottom: 0em; box-sizing: border-box !important;'></font></p><p style='outline: 0px; max-width: 100%; text-align: left; margin-bottom: 0em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; color: rgb(0, 0, 0); margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3">6.以介绍健康科普、养生知识、人物专访、新闻报道、医疗资讯服务专题（栏）等形式变相发布违法广告。</font></span></p><p style='outline: 0px; max-width: 100%; text-align: left; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3"><br style='outline: 0px; max-width: 100%; margin-bottom: 0em; box-sizing: border-box !important;'></font></p><p style='outline: 0px; max-width: 100%; text-align: left; margin-bottom: 0em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; color: rgb(0, 0, 0); margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3">7.发布含有“干细胞”“胎盘素”等宣传抗衰、美容、控糖、抗癌等违法内容；对食品、保健食品、消毒产品、化妆品等宣传与医疗美容相关的疾病治疗功能。</font></span></p><p style='outline: 0px; max-width: 100%; text-align: left; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3"><br style='outline: 0px; max-width: 100%; margin-bottom: 0em; box-sizing: border-box !important;'></font></p><p style='outline: 0px; max-width: 100%; text-align: left; margin-bottom: 0em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; color: rgb(0, 0, 0); margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3">8.与医疗美容相关的药品或医疗器械等商品和服务的广告宣传，严格按照《广告法》和相关法律法规规定发布，未按规定审批发布的依法严厉查处。</font></span></p><p style='outline: 0px; max-width: 100%; text-align: left; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3"><br style='outline: 0px; max-width: 100%; margin-bottom: 0em; box-sizing: border-box !important;'></font></p><p style='outline: 0px; max-width: 100%; text-align: left; margin-bottom: 0em; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; color: rgb(0, 0, 0); margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3">9.使用或变相使用国家机关、国家机关工作人员的名义或者形象发布医疗美容广告的行为。</font></span></p><p style='outline: 0px; max-width: 100%; text-align: left; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3"><br style='outline: 0px; max-width: 100%; margin-bottom: 0em; box-sizing: border-box !important;'></font></p><p style='outline: 0px; max-width: 100%; text-align: left; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3"><span style='outline: 0px; max-width: 100%; color: rgb(0, 0, 0); margin-bottom: 0em; box-sizing: border-box !important;'>10.利用党和国家重大事项的名义或者敏感人物、敏感事件进行宣传炒作。</span><span style='outline: 0px; max-width: 100%; color: rgb(0, 0, 0); margin-bottom: 0em; box-sizing: border-box !important;'></span></font></p></section></section></section></section><p style='outline: 0px; max-width: 100%; margin-bottom: 0em; box-sizing: border-box !important;'><font face="微软雅黑" size="3"><br style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0.544px; margin-bottom: 0em; box-sizing: border-box !important;'></font></p></section><section style='line-height: 1.5em; margin-bottom: 0em;'><font face="微软雅黑" size="3"><br></font></section><section style='text-align: center; margin-bottom: 0em; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0.544px; line-height: 1.5em; box-sizing: border-box !important;'><span style='margin-bottom: 0em; outline: 0px; max-width: 100%; color: rgb(84, 84, 84); letter-spacing: 0.54px; box-sizing: border-box !important;'><font face="微软雅黑" style='' size="2">来源：综合央广网客户端、秦闻APP、陕西省市场监督管理局</font></span></section><section style='text-align: center; margin-bottom: 0em; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); letter-spacing: 0.544px; line-height: 1.5em; box-sizing: border-box !important;'><span style='margin-bottom: 0em; outline: 0px; max-width: 100%; color: rgb(84, 84, 84); letter-spacing: 0.54px; box-sizing: border-box !important;'><img src="http://www.yewn.cn/data/attachment/forum/202205/27/105959f71wr3zw37ezz363.jpg"></span></section><section style='margin-bottom: 0em; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.5em; box-sizing: border-box !important;'><br></section></div><p></p>

吐司面包 发表于 2022-6-1 15:11

是该加大力度整治一下了

zhaozhixue 发表于 2022-6-1 16:28

美容乱象必须整治，

噢，好的。 发表于 2022-6-1 16:30

这种地方赶紧清理吧，太坑人了，又不正规，还一副很专业的样子，很是讨厌。

笑春风 发表于 2022-6-1 17:37

确实要好好整治一下了

夜游神77777 发表于 2022-6-1 17:57

支持严厉整治

段立志志 发表于 2022-6-1 19:36

支持广告整顿！

谷雨由8 发表于 2022-6-1 19:47

确实要好好整治一下了

☆邻家姐姐☆ 发表于 2022-6-1 20:20

好好查一下吧!

笑颜如花花 发表于 2022-6-1 21:12

早该整治了！

查看完整版本: 速看！陕西多部门联合整治医疗美容广告乱象！