广发银行发布侮辱女性广告被罚，法院：支持！
<div class="wx_rich_media_content" id="jsWxContainer"><p style='text-align: center;margin-bottom: 0em;'><span style='font-size: 18px; color: rgb(62, 62, 62); letter-spacing: 0.54px; font-family: -apple-system-font, system-ui, Arial, sans-serif;'>“不要告诉别人</span></p><section data-id="87417" data-tools="135编辑器" data-color="#053fb5" style='margin-bottom: 0em; outline: 0px; max-width: 100%; font-size: 16px; letter-spacing: 0.54px; text-align: center; font-family: -apple-system-font, system-ui, Arial, sans-serif; box-sizing: border-box !important;'><section data-id="87417" data-tools="135编辑器" style='margin-bottom: 0em; outline: 0px; max-width: 100%; box-sizing: border-box !important;'><section style='margin-bottom: 0em; outline: 0px; max-width: 100%; box-sizing: border-box !important;'><p style='line-height: 1.75em; outline: 0px; max-width: 100%; letter-spacing: 0.54px; color: rgb(62, 62, 62); box-sizing: border-box !important;'><span style='font-size: 18px;'>你的肚子是被我们搞大的！”</span></p><p style='line-height: 1.75em; outline: 0px; max-width: 100%; letter-spacing: 0.54px; color: rgb(62, 62, 62); box-sizing: border-box !important;'><span style='font-size: 18px;'>日前，广发银行发布了这样一则广告推文</span></p><p style='line-height: 1.75em; outline: 0px; max-width: 100%; letter-spacing: 0.54px; color: rgb(62, 62, 62); box-sizing: border-box !important;'><span style='font-size: 18px;'>上海市市场监督管理局</span></p><p style='line-height: 1.75em; outline: 0px; max-width: 100%; letter-spacing: 0.54px; color: rgb(62, 62, 62); box-sizing: border-box !important;'><span style='font-size: 18px;'>认定该广告贬损女性</span></p><p style='line-height: 1.75em; outline: 0px; max-width: 100%; letter-spacing: 0.54px; color: rgb(62, 62, 62); box-sizing: border-box !important;'><span style='font-size: 18px;'>作出行政处罚</span></p><p style='line-height: 1.75em; outline: 0px; max-width: 100%; letter-spacing: 0.54px; color: rgb(62, 62, 62); box-sizing: border-box !important;'><span style='letter-spacing: 0.54px;font-size: 18px;color: rgb(5, 63, 181);'><strong>对银行罚款60万元</strong></span></p><p style='line-height: 1.75em; outline: 0px; max-width: 100%; letter-spacing: 0.54px; color: rgb(62, 62, 62); box-sizing: border-box !important;'><span style='letter-spacing: 0.54px;font-size: 18px;color: rgb(5, 63, 181);'><strong>广告公司罚款30万元</strong></span></p><p style='line-height: 1.75em; outline: 0px; max-width: 100%; letter-spacing: 0.54px; color: rgb(62, 62, 62); box-sizing: border-box !important;'><span style='font-size: 18px;'>该广告是否违反广告法？</span></p><p style='line-height: 1.75em; outline: 0px; max-width: 100%; letter-spacing: 0.54px; color: rgb(62, 62, 62); box-sizing: border-box !important;'><span style='font-size: 18px;'>市场监管局的处罚是否合理？</span></p><section style='text-align: justify;margin-left: 8px;margin-right: 8px;line-height: 1.75em;'><span style='font-size: 18px;color: rgb(5, 63, 181);'></span></section><section data-role="paragraph" data-color="#053fb5" style='max-width: 100%; color: rgb(62, 62, 62); font-family: 微软雅黑; box-sizing: border-box !important;'><p style='vertical-align: inherit; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;'><br></p></section><section data-tools="135编辑器" data-id="us-3432698" data-color="#053fb5" style='max-width: 100%; color: rgb(62, 62, 62); font-family: 微软雅黑; box-sizing: border-box !important;'><section data-role="paragraph" data-color="#053fb5" data-custom="#053fb5" data-width="95%" style='box-sizing: border-box; margin-right: auto; margin-left: auto; padding: 10px; max-width: 100%; border-style: solid; border-width: 2px; border-color: rgb(0, 0, 0); box-shadow: rgb(5, 63, 181) 0px 0px 5px 0px; border-radius: 3px; width: 95%; background-color: rgb(5, 63, 181); line-height: 1.5; letter-spacing: 1px; color: rgb(255, 255, 255);'><p style='vertical-align: inherit; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0px; box-sizing: border-box !important;'><strong style='max-width: 100%; font-size: 18px; caret-color: red; box-sizing: border-box !important;'><span style='line-height: 0px;'></span>事件回顾<span style='display: none;line-height: 0px;'></span></strong></p></section></section><section data-role="paragraph" style='max-width: 100%; color: rgb(62, 62, 62); font-family: 微软雅黑; box-sizing: border-box !important;'><p style='vertical-align: inherit; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;'><br></p><p style='text-align: justify; margin-left: 8px; margin-right: 8px; line-height: 1.75em; margin-bottom: 0em; outline: 0px; max-width: 100%; letter-spacing: 0.54px; font-family: -apple-system-font, system-ui, Arial, sans-serif; box-sizing: border-box !important;'><span style='font-size: 18px;'><span style='color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: normal;'>● </span>2019年6月，广发银行上海分行在其公众号发布了一篇名为</span><span style='letter-spacing: 0.54px;font-size: 18px;color: rgb(5, 63, 181);'><strong>《不要告诉别人，你的肚子是被我们搞大的！》</strong></span><span style='font-size: 18px;'>的广告推文，引发舆论关注。</span></p><p style='text-align: justify; margin-left: 8px; margin-right: 8px; line-height: 1.75em; margin-bottom: 0em; outline: 0px; max-width: 100%; letter-spacing: 0.54px; font-family: -apple-system-font, system-ui, Arial, sans-serif; box-sizing: border-box !important;'><span style='font-size: 18px;'><br></span></p><p style='text-align: justify; margin-left: 8px; margin-right: 8px; line-height: 1.75em; margin-bottom: 0em; outline: 0px; max-width: 100%; letter-spacing: 0.54px; font-family: -apple-system-font, system-ui, Arial, sans-serif; box-sizing: border-box !important;'><span style='font-size: 18px;'><span style='color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: normal;'>● </span>同年12月，上海市市场监督管理局认定该广告贬损女性，对广发银行上海分行与上海厚美广告有限公司作出行政处罚，</span><span style='letter-spacing: 0.54px;font-size: 18px;color: rgb(5, 63, 181);'><strong>分别罚款60万元、30万元。</strong></span></p><p style='text-align: justify; margin-left: 8px; margin-right: 8px; line-height: 1.75em; margin-bottom: 0em; outline: 0px; max-width: 100%; letter-spacing: 0.54px; font-family: -apple-system-font, system-ui, Arial, sans-serif; box-sizing: border-box !important;'><span style='letter-spacing: 0.54px;font-size: 18px;'><br></span></p><p style='text-align: justify; margin-left: 8px; margin-right: 8px; line-height: 1.75em; margin-bottom: 0em; outline: 0px; max-width: 100%; letter-spacing: 0.54px; font-family: -apple-system-font, system-ui, Arial, sans-serif; box-sizing: border-box !important;'><span style='letter-spacing: 0.54px;font-size: 18px;'><span style='color: rgb(51, 51, 51); font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: normal;'>●</span>广告公司不服，诉至法院，要求撤销上述行政处罚。</span><span style='letter-spacing: 0.54px;font-size: 18px;color: rgb(5, 63, 181);'><strong>上海铁路运输法院一审驳回广告公司的诉讼请求，广告公司不服一审判决，上诉至上海市第三中级人民法院。经审理，上海三中院维持原判，驳回其上诉请求。</strong></span></p><p style='vertical-align: inherit; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;'><br></p></section><p style='margin-left: 8px;margin-right: 8px;'><span class="wxart_image" wx-style='display:inline-block;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;vertical-align: bottom;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;white-space: normal;widows: 1;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);text-decoration-style: initial;text-decoration-color: initial;box-sizing: border-box !important;overflow-wrap: break-word !important;height: auto;width: 100%;visibility: visible !important;'></span></p><section style='text-align: justify;margin-left: 8px;margin-right: 8px;line-height: 1.75em;'><br></section><section style='text-align: justify;margin-left: 8px;margin-right: 8px;line-height: 1.75em;'><span style='color: rgb(5, 63, 181);'><strong><span style='font-size: 18px;'>上海市市场监督管理局认为：</span></strong></span><span style='letter-spacing: 0.54px;font-size: 18px;'>对厚美广告及银行开出的处罚决定裁量适当。厚美</span><span style='letter-spacing: 0.54px;font-size: 18px;'>广告作为广告文案制作者，广发银行上海分行作为有发布权的金融机构，两公司的行为完全偏离了社会主义核心价值观，还有侮辱贬低女性之嫌。</span></section><section style='text-align: justify;margin-left: 8px;margin-right: 8px;line-height: 1.75em;'><span style='font-size: 18px;color: rgb(5, 63, 181);'></span></section><section style='text-align: justify;margin-left: 8px;margin-right: 8px;line-height: 1.75em;'><br></section><section style='text-align: justify;margin-left: 8px;margin-right: 8px;line-height: 1.75em;'><span style='color: rgb(5, 63, 181);'><strong><span style='font-size: 18px; letter-spacing: 0.54px;'>上海市第三中级人民法院经审理后认为：</span></strong></span><span style='letter-spacing: 0.54px;font-size: 18px;'>从本案查明来看，案涉广告内容系通过餐饮商户美食优惠推销信用</span><span style='letter-spacing: 0.54px;font-size: 18px;'>卡，广告标题“不要告诉别人，你的肚子是被我们搞大的”目的是为了引起受众的关注，但从其字面意思来看，</span><span style='letter-spacing: 0.54px;font-size: 18px;color: rgb(5, 63, 181);'><strong>存在哗众取宠、低级庸俗以吸引眼球之嫌，有违公序良俗，易产生负面效应。</strong></span><span style='letter-spacing: 0.54px;font-size: 18px;'>上海市市场监督管理局根据《广告法》相关规定，认定案涉广告标题属于违背社会良好风尚的广告行为作出行政处罚，认定事实清楚，证据充分。</span></section><section style='text-align: justify;margin-left: 8px;margin-right: 8px;line-height: 1.75em;'><span style='font-size: 18px;color: rgb(5, 63, 181);'></span></section><section style='text-align: justify;margin-left: 8px;margin-right: 8px;line-height: 1.75em;'><br></section><section style='text-align: justify;margin-left: 8px;margin-right: 8px;line-height: 1.75em;'><span style='font-size: 18px;'>本案中，广告主应对广告违法行为承担主要责任，对广告主的处罚裁量不应轻于对其他广告活动主体的处罚裁量。上海市市场监督管理局综</span><span style='font-size: 18px;'>合考虑案涉广告违法性质、发布时长、传播量、阅读量、整改情况等，对银行处以罚款60万元，对广告公司处以罚款30万元，适用法律正确，裁量适当。</span></section><section style='margin-bottom: 0em; outline: 0px; max-width: 100%; line-height: normal; box-sizing: border-box !important;'><br></section><section style='margin-bottom: 0em; outline: 0px; max-width: 100%; line-height: normal; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;margin-bottom: 0em;outline: 0px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 22px !important;'></span><br style='margin-bottom: 0em; outline: 0px; max-width: 100%; box-sizing: border-box !important;'></section></section></section></section><p style='margin-bottom: 0.5em; outline: 0px; max-width: 100%; line-height: normal; letter-spacing: 0.54px; text-align: center; box-sizing: border-box !important;'><font size="1" style='' face="微软雅黑"><span style='margin-bottom: 0em; outline: 0px; max-width: 100%; box-sizing: border-box !important;'><span style='margin-bottom: 0em; outline: 0px; max-width: 100%; box-sizing: border-box !important;'>（来源：本文转自最高人民法院（ID：ch_zgrmfy）、新华社客户端、中国消费者报</span></span><span style='margin-bottom: 0em; outline: 0px; max-width: 100%; box-sizing: border-box !important;'>，在此致谢！）</span></font><span style='font-family: -apple-system-font, system-ui, Arial, sans-serif; margin-bottom: 0em; outline-color: initial; outline-style: initial;'><strong style='margin-bottom: 0em; outline: 0px; max-width: 100%; text-align: justify; font-size: 14px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; box-sizing: border-box !important;'></strong></span></p><section data-tools="135编辑器" data-id="16401" style='margin-bottom: 0em; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-size: 16px; letter-spacing: 0.54px; text-align: center; font-family: mp-quote, -apple-system-font, system-ui, Arial, sans-serif; box-sizing: border-box !important;'><section style='margin: 10px auto; outline: 0px; max-width: 100%; line-height: normal; box-sizing: border-box !important;'><section style='margin-bottom: 6px; outline: 0px; max-width: 100%; display: flex; justify-content: center; align-items: center; box-sizing: border-box !important;'><section style='margin-bottom: 0em; outline: 0px; max-width: 100%; flex: 1 1 0%; height: 1px; overflow: hidden; box-sizing: border-box !important;'><a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzI0MjI0Nzc5Mg==&mid=2654120340&idx=1&sn=46eac9604648734ddb065b9caec366bc&chksm=f2b9388bc5ceb19dc97ddf2d1fc53ab36b151607cb4b470f47daf2bca0681bfbb562026100ed&scene=21#wechat_redirect" textvalue="" linktype="text" imgurl="" imgdata="null" data-itemshowtype="0" tab="innerlink" data-linktype="1" style='font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 0px; color: rgb(87, 107, 149); text-decoration-line: none;'></a></section></section></section></section><section data-role="outer" label="Powered by 135editor.com"><section data-role="outer" label="Powered by 135editor.com" style='max-width: 100%; box-sizing: border-box !important;'><section style='line-height: 25.6px; max-width: 100%; letter-spacing: 0.54px; box-sizing: border-box; font-family: -apple-system-font, system-ui, Arial, sans-serif; min-height: 0px; font-size: 16px; background-clip: border-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto; border-width: 0px; border-style: none; border-color: rgb(51, 51, 51); bottom: auto; float: none; height: auto; left: auto; max-height: none; min-width: 0px; text-align: center; text-decoration-style: solid; text-decoration-color: rgb(51, 51, 51); top: auto; z-index: auto; visibility: visible; clear: none;'><section style='letter-spacing: 0.54px; max-width: 100%; line-height: normal; box-sizing: border-box !important;'><strong style='max-width: 100%; font-size: 14px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; box-sizing: border-box !important;'></strong></section><section style='letter-spacing: 0.54px; max-width: 100%; line-height: normal; box-sizing: border-box !important;'><p style='max-width: 100%; font-family: mp-quote, -apple-system-font, system-ui, Arial, sans-serif; box-sizing: border-box !important;'><img src="https://www.yewn.cn/data/attachment/forum/202206/16/151047jk8z67kz4sku3s5d.jpg"></p><br></section></section></section></section></div> 这种就该罚！太不尊重人了！ 为宣传不注意形式。 对各种侮辱性广告必须严厉处罚了！决不姑息 罚滴好 维护社会公平正义 好好处罚处罚啊 国内还没有那么开放！ 为宣传不注意形式。 这也太不合适了！
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