重磅！这一新规发布，5月1日起施行→
<div class="wx_rich_media_content" id="jsWxContainer"><section data-role="outer" label="edit by 135editor"><p><br></p><p data-mpa-powered-by="yiban.io" style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; visibility: visible; box-sizing: border-box !important;'><br></p><p data-mpa-powered-by="yiban.io" style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; visibility: visible; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; background-color: rgb(255, 254, 213); visibility: visible; font-size: 16px; letter-spacing: 2px; box-sizing: border-box !important;'><strong style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'>市场监管总局近日修订发布了《互联网广告管理办法》，将于2023年5月1日起施行。<br style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'></strong></span></p><p data-mpa-powered-by="yiban.io" style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; visibility: visible; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; background-color: rgb(255, 254, 213); visibility: visible; font-size: 16px; letter-spacing: 2px; box-sizing: border-box !important;'><strong style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'><br></strong></span></p><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; visibility: visible; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; visibility: visible; font-size: 16px; letter-spacing: 2px; box-sizing: border-box !important;'>这是记者24日从市场监管总局获悉的。为适应中国互联网广告业发展新特点、新趋势、新要求，市场监管总局对2016年制定的《互联网广告管理暂行办法》进行修改完善，创新监管规则，新发布的办法进一步细化互联网广告相关经营主体责任，明确行为规范，强化监管措施，对维护互联网广告市场秩序，助力数字经济规范健康持续发展具有重要意义。</span></section><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; visibility: visible; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; visibility: visible; font-size: 16px; letter-spacing: 2px; box-sizing: border-box !important;'><br></span></section><ul class="list-paddingleft-1" style='padding-left: 1.2em; outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; list-style-type: square; visibility: visible;'><li style='outline: 0px; max-width: 100%; font-weight: bold; color: rgb(0, 82, 255); visibility: visible; font-size: 16px; letter-spacing: 2px; box-sizing: border-box !important;'><p style='margin-bottom: 24px; outline: 0px; max-width: 100%; text-indent: 0em; visibility: visible; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'><strong style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'>办法进一步明确了广告主、互联网广告经营者和发布者、互联网信息服务提供者的责任</strong><strong style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'>；</strong></span></p></li><li style='outline: 0px; max-width: 100%; font-weight: bold; color: rgb(0, 82, 255); visibility: visible; font-size: 16px; letter-spacing: 2px; box-sizing: border-box !important;'><p style='margin-bottom: 24px; outline: 0px; max-width: 100%; text-indent: 0em; visibility: visible; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'><strong style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'>积极回应社会关切，对人民群众反映集中的弹出广告、开屏广告、利用智能设备发布广告等行为作</strong><strong style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'>出规范；</strong></span></p></li><li style='outline: 0px; max-width: 100%; font-weight: bold; color: rgb(0, 82, 255); visibility: visible; font-size: 16px; letter-spacing: 2px; box-sizing: border-box !important;'><p style='margin-bottom: 24px; outline: 0px; max-width: 100%; text-indent: 0em; visibility: visible; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'><strong style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'>细化了“软文广告”、含有链接的互联网广告、竞价排名广告、算法推荐方式发布广告、利用互联网直播发布广告、变相发布须经审查的广告等重点领域的广告监管规则；</strong></span></p></li><li style='outline: 0px; max-width: 100%; font-weight: bold; color: rgb(0, 82, 255); visibility: visible; font-size: 16px; letter-spacing: 2px; box-sizing: border-box !important;'><section style='outline: 0px; max-width: 100%; text-indent: 0em; visibility: visible; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'><strong style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'>新增了广告代言人的管辖规定，为加强互联网广告监管执法提供了重要制度保障，也为互联网广告业规范有序发展赋予了新动能。</strong></span></section></li></ul><p style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; visibility: visible; box-sizing: border-box !important;'><br style='outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important;'></p><section style='outline: 0px; max-width: 100%; color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; visibility: visible; box-sizing: border-box !important;'><span style='outline: 0px; max-width: 100%; visibility: visible; font-size: 16px; letter-spacing: 2px; box-sizing: border-box !important;'>市场监管总局将加强对各地市场监管部门的业务培训，做好对互联网平台企业及相关广告经营主体的行政指导，有效提升互联网广告监管能力和行业发展水平，增强各类广告经营主体依法合规经营意识，以高效能监管促进互联网广告业高质量发展。</span></section><section style='text-align: right;'><span style='font-size: 12px;'><font color="#c0c0c0">（来源：新华社）</font></span></section><section style='text-align: center;'><img src="https://www.yewn.cn/data/attachment/forum/202303/23/090228b0zpqhq73o35atss.png"></section><p style='text-align: center;'><br></p></section><p style='display: none;'><mp-style-type data-value="3"></mp-style-type></p></div> 高效能监管促进互联网广告业发展。 感谢你的发布 感谢你的发布知道了 高效能监管促进互联网广告业发展。 新增了广告代言人的管辖规定 让代言人负起应有的责任，连带刑事责任 把一些恶意程序管一管 高效能监管促进互联网广告业发展。 新增了广告代言人的管辖规定
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